Email marketing is very effective and successful in reaching out to customers. It helps to engage and communicate with the customers, understand their perspective and develop a bonding with the customers. It also has one of the highest ROI among all the marketing communication channel and is very instrumental in customer retention. A properly designed and actively managed email marketing strategy yields create new business leads and contribute towards robustness of the business. Considering the cost-effectiveness and high ROI of the marketing channel it is important for small businesses to tap this marketing channel.
Email marketing software is a must
An email marketing application allows businesses to create and send emails to multiple contacts. An effective email marketing application also helps in tracking the emails sent to clients and collect data which can be used to assess the effectiveness of the email marketing campaign. It also helps to design focused and better email marketing campaigns.
Self-hosted or SaaS?
Midrub is one of the best email marketing application available in the market. It is being preferred by growing number of businesses due to its features and functionality. Some of the key benefits of using the application are provided below.
Ease of use
Midrub comes loaded with features which are lucrative to businesses. It offers unlimited features like unlimited campaigns, unlimited list, and unlimited subscribers. It can be used to send unlimited campaigns to unlimited number of users. The application is highly customized and can be changed as per the requirements of the users. The users can change the functionality of the application using this feature. The useful administrative tool provides the users with the overall performance of the application. The application comes at price of $34, which is a one-time fee. This means that the users do not have to pay recurring monthly fee. This is much lower than the competitors offering similar services. Users can simply install Midrub and they do not have to pay any monthly fee.
Excellent compatibility
Midrub is compatible with SMTP and other popular mailing services. This high degree of customization makes it popular with businesses. It works closely with the servers and specifies the bounce response to them so that the user does not have to manually do anything in such cases. The social media dashboard has excellent compatibility and makes planning important email campaigns easier and more effective.
Schedules your campaigns
Midrub allows the users to schedule the email campaigns effectively. The user can set the dates when the campaign will be mailed to the prospective clients. This helps businesses to schedule their email campaigns in a manner which best meets their needs. This also reduces the manual effort needed in planning and scheduling of the campaigns. This automation in scheduling of the emails also eliminates any chances of missing out sending important emails which may occur if such campaigns are scheduled manually.
Monitors emails
The application makes use of the email box monitoring. The uses can specify the conditions and responses which they want Midrub to take when it finds specific contents. This can be useful in automating the email campaign response and help save time and resources.
Highly detailed reports
Midrub provides highly detailed and professional reports to the users. It can provide reports relating to the number of clicks on the email campaign, location wise views on the campaign, number of times the campaign has been viewed by potential clients etc. These detailed reports help the management gather valuable data on the campaign metrics and also identify the gaps and shortcomings in the campaign. It allows them to plan the campaign better and make the email campaign more effective. The reports provide the status of the campaign and using the metrics the management can work towards designing more successful campaigns in the future.
Translate into local language
The email marketing application allows the users to translate into their local and preferred language. This is done through an effective translation system. It also allows the users to create new languages from the backend panel. The users can collect the messages to be translated from the application which can be translated later. The translation feature is a very useful and popular facility offered by Midrub. Email campaigns when translated into the local language has a higher impact on the target audience and yields better conversion rates and contributes to the profitability of the business.
Regular updates
Midrub is designed to offer the latest updates to the businesses to ensure they get the best user experience. The application places the customer is integrated with the business of Midrub and it is also regularly updated to improve the bugs and enhance user experience. The regular updates help the businesses get the best resources and support from Midrub which contributes towards better profitability for them. The support team is also very prompt and ensures responsive customer service and seamless experience to the end users.
Fast mail delivery
The application is designed to provide fast email delivery to prospective clients so that businesses do not lose out on business opportunities. The app is designed in a manner such that it can handle parallel campaign delivery which leads to exceptionally high delivery speeds. The users can send thousands of emails to the clients within one hour only. The application is one of the fastest among the competitors and offers this blazing fast speed at much lower prices.
Conclusion
Midrub is a simple and highly effective email marketing application. It comes loaded with features which make it highly popular among businesses. It allows the users to manage the email marketing campaigns of all their websites in one place. It provides unmatched user experience and simplification and it makes the task of email marketing easier and more effective. It can be used by both- beginners and experienced businesses for running their email marketing campaigns Compared to the other similar services, Midrub is very economical. The application provides an economical package of services for managing email marketing campaigns to the businesses. The application can provide companies to have the edge over competition in managing email marketing campaigns and getting expected results.
This article describes Midrub’s email marketing module. However if you prefer a separate software made to run email campaigns only I’d strongly suggest to have a look at self-hosted MailWizz or awesome SaaS tools like GetResponse, FreshMail or AWeber.
